“There’s never been a better time to pursue work in the creative industry,” says Diane Domeyer, executive director of The Creative Group. “Companies are investing more marketing dollars to attract and retain new and current customers, and there are plenty of opportunities for people with the expertise to support these initiatives.”

Encouraging numbers

Based on data from the U.S. Bureau of Labor Statistics, a recent report by the National Endowment for the Arts states that over the next several years, job growth in the arts will exceed job growth as a whole.

“There's demand for people who can create compelling online content, including web content writers, content strategists and  search engine marketing specialists.”

Specifically, artistic careers for painters, architects and photographers are expected to increase by 11 percent by 2018, compared to the projected 10 percent total increase in the U.S. work force. There are also jobs available in the creative industry that don’t necessarily require an artistic background.

“There's demand for people who can create compelling online content, including web content writers, content strategists and search engine optimization and search engine marketing specialists,” Domeyer explains. “Social media is another growing field. Companies are hiring people with strong communication and customer service skills.”

Don’t go it alone

Creative staffing firms often have extensive networks in the business community and can match applicants' skills to assignments that suit their work preferences. Be honest with a recruiter about your background, experience and career goals to assist in locating jobs that fit your interests and skills.  Discuss your compensation history. Pay is generally determined by a candidate’s abilities, work experience, job responsibilities and market conditions.

Update your skills. Professional networking– online and in person – is also crucial for success in the creative industry, to connect with potential clients, learn about unadvertised jobs and keep up with industry trends. Creative professionals are generally a tight-knit group, so the more people you know, the better.